Love Your Haters: A Surefire Way to Increase Influence and Reach

PissedConsumerBy Tom Liacas – As the new practices of social branding and content marketing start to enter the mainstream, a lot of space is given to the search for the elusive ‘influencer‘ and the even more elusive ‘brand ambassador‘. In online marketing literature, these valued personae are presented as instruments for delivering larger audiences to the client. Influencers and ambassadors, it is said, are gateways to communities of peers as their endorsements and reiterations of brand content will be listened to and trusted while those broadcast direct from the brand will not… Read more:

About Rick Backus

A technology consultant with over 25 years of IT, consulting and business technology industry experience. Specializing in integrating application, information and content management with business process and network infrastructure. Helping clients get the most out of technology to enable increased productivity, profitability, customer satisfaction and competitive advantage.

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