Evaluating Social Marketing Automation

BagOverHeadIt’s marketing execution using tools and software that automate repetitive tasks.

Marketers input hypothesis-based criteria and algorithms into the system, which executes a series of scenarios. This increases efficiency, reduces human error, and improves speed of proving/disproving marketing hypotheses (modified definition of the one on Wikipedia)… Read more:

About Rick Backus

A technology consultant with over 25 years of IT, consulting and business technology industry experience. Specializing in integrating application, information and content management with business process and network infrastructure. Helping clients get the most out of technology to enable increased productivity, profitability, customer satisfaction and competitive advantage.

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